Inception and Vision: The Munro’s story begins in the early 1970s with Don Munro and Barry Virgo at Wesfarmers Taxation Services. Recognising a potential conflict of interest, they spearheaded the creation of an independent accounting firm. Thus, on 1 July 1973, Munro’s was born, marking the start of an extraordinary journey.
Early Growth: Operating initially from Queen Street in Perth, Munro’s quickly gained traction, particularly with farming businesses and cooperatives. These early years were characterised by a deep understanding of the local business landscape, fostering relationships that were to become the cornerstone of our growth.
Strategic Acquisitions: A significant milestone was the acquisition of R A Long Rigby & Co in 1989, broadening our client base to include city and metropolitan businesses. This period saw further acquisitions, including Ken Crofts and Portobello, diversifying our services and clientele.
Evolution of Services: As our client base grew, so did our services. We adapted to the evolving needs of our clients, offering more tailored and sophisticated solutions, from tax consulting to comprehensive business advisory services.
Embracing Technology: As technology has evolved, Munro’s has integrated advanced systems – from the introduction of computers in the early years of Munro’s, to later adoption of smartboards, digital client interfaces and AI. This continuing transformation enables us to offer more efficient, secure, and convenient services – always focusing on what brings the most value to you.
Global Clientele: Our reach has extended beyond Western Australia, attracting clients from across Australia and internationally. This expansion has enriched our expertise and allowed us to offer a global perspective to our local and international clients.
Achieving Recognition: In the late 2010s, a remarkable trend emerged – our clients began sharing their experiences with Munro’s through Google reviews. Within a short period, Munro’s reached a significant milestone, collecting over 100 5-star Google reviews (an achievement only achieved by 63 of 4,300 (1.5%) Australian accounting firms based on an assessment we conducted in December 2023).
Our Promise, Your Experience: These reviews are not just numbers; they are a reflection of our brand promise – to be the professional problem solvers you can rely on. They are a story of a problem solved, a business supported and a relationship strengthened. They reinforce our position as a firm that not only understands your business needs but also cares deeply about your success.
People at the Core: At the heart of Munro’s are our people – a team dedicated to intellectual growth, client service and strong relationships. We celebrate this spirit through regular social events, fostering a culture of camaraderie and mutual respect.
50 Years of Munro’s: Our 50th-anniversary function was not just a celebration of our past but a testament to our enduring commitment to growth, innovation and client service.
Your Partner in Success: Our current office on Fitzgerald Street is more than a location; it’s a hub of expertise and solutions driven by your needs. With our latest website launched in 2024, we continue to be your professional problem solvers, trusted confidants and savvy advisors delivering on our promise to solve whatever simple or complex issue you face.
Claims of being a ‘Top 2% ranked Australian Accounting Firm‘ (and similar claims) are based on two separate assessments conducted by Munro’s on 9-10 August 2023 and 1 December 2023. The ranking is derived from a comparison of the total of each accounting firm’s overall star rating multiplied by each firm’s quantity of reviews as shown on Google Maps. A total of 4,235 Australian accounting firms listed on Google Maps were identified for the earlier assessment, and a total of 4,301 for the latter assessment, which may not represent a complete list of Australian accounting firms. Munro’s claims are based on Munro’s best estimation and represent a snapshot collected at the time of each assessment. If the assessment was to be conducted today, then it is likely that Munro’s ranking would have changed – Munro’s may or may not be in the Top 2% today. Also, the methodology does not account for other potentially relevant factors such as quality of service, expertise, or client satisfaction beyond Google Maps reviews.
video key points
Presented by: Drew Pflaum
video transcript
In December 2023, we conducted a review of Australian accounting firms on Google Maps, based on star rating and quantity of reviews.
Out of the 4,301 Australian accounting firms we identified on Google, Munro’s ranked number 44, placing us in the Top 2% of Australian Accounting Firms. We’re thrilled to share this fact with you and share those reviews on our website. We’d also like to thank all our clients who left us those wonderful reviews.
Thank you.
My husband and I were looking for some advice on a short time frame with regards to purchasing a piece of farmland. We had an offer in hand and a peculiar clause that we needed advice on. Adam Carter was prompt, detailed and courteous in all dealings with us. He helped us meet our deadline, understand the consequences of each available option and now establish our small farming enterprise. We cannot thank him and the team at Munro’s enough. Highly recommend their services.
Drew and the team made my 2019 tax return easy. They also made an alteration to my 2018 tax return and I had an unexpected return. Highly recommended.
From the small technical stuff to the sage big picture advice, Simon and team Munro’s have been patiently guiding and safeguarding our family’s financial journey for decades. THANKS !! Here’s to the next 50 years!
Drew provided clear and detailed advice on my crypto and personal tax matters, making everything easy to understand. Highly recommend!
Huge thankyou to Drew, Rama and the whole Munro’s team. Great service and easy to deal with. Was an absolute pleasure. A+
I was recommended to use Munro’s as I had a number of well overdue tax issues to have resolved. All was promptly taken care of and with a far better outcome than I had anticipated…great work Josephine! Highly recommended!
Drew was extremely helpful and professional. Highly recommend!!
Munro’s are an outstanding outfit mastering in complicated tax situations and are highly focussed on providing a client centred approach. I presented Saul with a complicated case of overdue tax’s and substantial crypto and share trading activity. To say that he handled this situation with aplomb is an understatement. He resolved my situation promptly and what seemed to be with ease. Sure it is great to have your taxes done by consummate professionals but for me this is not their best feature. It is the customer service that I received that was outstanding and exceeded my expectations. He was extremely patient and dealt with my constant questioning with a great attitude. Always polite and willing to offer his professional advice I sincerely felt like a had an ally in my corner. Saul was a pleasure to work with and I look forward to next years Tax Time.
Mark.
Munro’s are an honest, reliable, on the ball, and personable business. The family feel engendered has been highly regarded by our family for over 40 years.
Congratulations on a significant and well deserved creditable milestone, with best wishes for what we are sure will be a successful future.
A big shout out to Mike and his team at Munro’s for the outstanding work you’ve done on our accounts and returns!!
From our very first interaction with Mike, we had a great feeling about engaging with Munro’s, and you’ve more than delivered.
It’s been such a relief to know our business and personal accounts are in such capable hands.
Highly recommended.
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