Inception and Vision: The Munro’s story begins in the early 1970s with Don Munro and Barry Virgo at Wesfarmers Taxation Services. Recognising a potential conflict of interest, they spearheaded the creation of an independent accounting firm. Thus, on 1 July 1973, Munro’s was born, marking the start of an extraordinary journey.
Early Growth: Operating initially from Queen Street in Perth, Munro’s quickly gained traction, particularly with farming businesses and cooperatives. These early years were characterised by a deep understanding of the local business landscape, fostering relationships that were to become the cornerstone of our growth.
Strategic Acquisitions: A significant milestone was the acquisition of R A Long Rigby & Co in 1989, broadening our client base to include city and metropolitan businesses. This period saw further acquisitions, including Ken Crofts and Portobello, diversifying our services and clientele.
Evolution of Services: As our client base grew, so did our services. We adapted to the evolving needs of our clients, offering more tailored and sophisticated solutions, from tax consulting to comprehensive business advisory services.
Embracing Technology: As technology has evolved, Munro’s has integrated advanced systems – from the introduction of computers in the early years of Munro’s, to later adoption of smartboards, digital client interfaces and AI. This continuing transformation enables us to offer more efficient, secure, and convenient services – always focusing on what brings the most value to you.
Global Clientele: Our reach has extended beyond Western Australia, attracting clients from across Australia and internationally. This expansion has enriched our expertise and allowed us to offer a global perspective to our local and international clients.
Achieving Recognition: In the late 2010s, a remarkable trend emerged – our clients began sharing their experiences with Munro’s through Google reviews. Within a short period, Munro’s reached a significant milestone, collecting over 100 5-star Google reviews (an achievement only achieved by 63 of 4,300 (1.5%) Australian accounting firms based on an assessment we conducted in December 2023).
Our Promise, Your Experience: These reviews are not just numbers; they are a reflection of our brand promise – to be the professional problem solvers you can rely on. They are a story of a problem solved, a business supported and a relationship strengthened. They reinforce our position as a firm that not only understands your business needs but also cares deeply about your success.
People at the Core: At the heart of Munro’s are our people – a team dedicated to intellectual growth, client service and strong relationships. We celebrate this spirit through regular social events, fostering a culture of camaraderie and mutual respect.
50 Years of Munro’s: Our 50th-anniversary function was not just a celebration of our past but a testament to our enduring commitment to growth, innovation and client service.
Your Partner in Success: Our current office on Fitzgerald Street is more than a location; it’s a hub of expertise and solutions driven by your needs. With our latest website launched in 2024, we continue to be your professional problem solvers, trusted confidants and savvy advisors delivering on our promise to solve whatever simple or complex issue you face.
Claims of being a ‘Top 2% ranked Australian Accounting Firm‘ (and similar claims) are based on two separate assessments conducted by Munro’s on 9-10 August 2023 and 1 December 2023. The ranking is derived from a comparison of the total of each accounting firm’s overall star rating multiplied by each firm’s quantity of reviews as shown on Google Maps. A total of 4,235 Australian accounting firms listed on Google Maps were identified for the earlier assessment, and a total of 4,301 for the latter assessment, which may not represent a complete list of Australian accounting firms. Munro’s claims are based on Munro’s best estimation and represent a snapshot collected at the time of each assessment. If the assessment was to be conducted today, then it is likely that Munro’s ranking would have changed – Munro’s may or may not be in the Top 2% today. Also, the methodology does not account for other potentially relevant factors such as quality of service, expertise, or client satisfaction beyond Google Maps reviews.
video key points
Presented by: Drew Pflaum
video transcript
In December 2023, we conducted a review of Australian accounting firms on Google Maps, based on star rating and quantity of reviews.
Out of the 4,301 Australian accounting firms we identified on Google, Munro’s ranked number 44, placing us in the Top 2% of Australian Accounting Firms. We’re thrilled to share this fact with you and share those reviews on our website. We’d also like to thank all our clients who left us those wonderful reviews.
Thank you.
Great Firm. Have been dealing with Christine for a few years and she is always there for advice and willing to help. Highly recommend.
I have been a client of Munro’s for 2 years and am very happy with their service. They have saved me a lot of time, effort, and money.
Great team and great service.
5 Stars from Don. I can’t thank Drew and Brian enough for dealing with my very complex history across multiple years of cryptocurrency trading. This has been across many exchanges, wallets, and my Dash Masternode history also. Drew and Brian have been flawless when fielding my various questions across the months it has taken to work through my complex case load.
Based in Sydney, I got into cryptocurrency in 2013, and it lead me down a trajectory in life I could never have foreseen. Getting this tax aspect of it up to date will take a layer of stress off my back.I highly recommend Munro’s, Perth.
We are 3rd generation clients.
Munros are more than accountants they have a general interest in the wellbeing of our business.
Munros are forward thinking business organisers and friends
We wish them well for the next 50 years
Have been using Munro’s for over 30 years and have been completely satisfied with the friendliness and expert knowledge they provide. I would fully recommend anybody needing an accounting firm to use Munro’s. Well done Simon and the team.
Thanks Drew and Munros for helping me with my taxes.
Highly recommended
I engaged Munro’s on line owing to the fact that they claimed a specialisation in share trading. I am not a professional trader, however I presented Munro’s with a complex set of circumstances ranging over a 5-6 year period. To say I was delighted with their level of expertise and professionalism would be an understatement. I reside in Victoria and Munro’s is in WA, so this matter was dealt with entirely on line. The accounting professional that looked after my matter was one of the most helpful service providers I have recently encountered, going as far as assisting with my rather rudimentary IT skill. This firm, through the diligent work of the previously mentioned accounting professionals turned what I thought, was a dire Tax situation into a win for me. I cannot rate this firm highly enough, two other firms wanted me to jump through all sorts of hoops, Munro’s did a magnificent job, with little fuss and all on line. I publicly extend my sincere thanks and gratitude to the person that looked after my matter.
Drew and the team made my 2019 tax return easy. They also made an alteration to my 2018 tax return and I had an unexpected return. Highly recommended.
Huge thankyou to Drew, Rama and the whole Munro’s team. Great service and easy to deal with. Was an absolute pleasure. A+
Crypto trading is a new thing and I believe, just like many others I had made lots of mistakes not knowing that trading Crypto is a taxable event. Lucky, there is someone knowledgeable about this matter.
Great education and support in this challenging time I have received from Drew the man!
The level of communication is top, accurate and precise. They put their heart into the work to help out their client. Highly recommend if you are seeking a Crypto tax return service.
Thanks Drew the man and Michael.”
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