Inception and Vision: The Munro’s story begins in the early 1970s with Don Munro and Barry Virgo at Wesfarmers Taxation Services. Recognising a potential conflict of interest, they spearheaded the creation of an independent accounting firm. Thus, on 1 July 1973, Munro’s was born, marking the start of an extraordinary journey.
Early Growth: Operating initially from Queen Street in Perth, Munro’s quickly gained traction, particularly with farming businesses and cooperatives. These early years were characterised by a deep understanding of the local business landscape, fostering relationships that were to become the cornerstone of our growth.
Strategic Acquisitions: A significant milestone was the acquisition of R A Long Rigby & Co in 1989, broadening our client base to include city and metropolitan businesses. This period saw further acquisitions, including Ken Crofts and Portobello, diversifying our services and clientele.
Evolution of Services: As our client base grew, so did our services. We adapted to the evolving needs of our clients, offering more tailored and sophisticated solutions, from tax consulting to comprehensive business advisory services.
Embracing Technology: As technology has evolved, Munro’s has integrated advanced systems – from the introduction of computers in the early years of Munro’s, to later adoption of smartboards, digital client interfaces and AI. This continuing transformation enables us to offer more efficient, secure, and convenient services – always focusing on what brings the most value to you.
Global Clientele: Our reach has extended beyond Western Australia, attracting clients from across Australia and internationally. This expansion has enriched our expertise and allowed us to offer a global perspective to our local and international clients.
Achieving Recognition: In the late 2010s, a remarkable trend emerged – our clients began sharing their experiences with Munro’s through Google reviews. Within a short period, Munro’s reached a significant milestone, collecting over 100 5-star Google reviews (an achievement only achieved by 63 of 4,300 (1.5%) Australian accounting firms based on an assessment we conducted in December 2023).
Our Promise, Your Experience: These reviews are not just numbers; they are a reflection of our brand promise – to be the professional problem solvers you can rely on. They are a story of a problem solved, a business supported and a relationship strengthened. They reinforce our position as a firm that not only understands your business needs but also cares deeply about your success.
People at the Core: At the heart of Munro’s are our people – a team dedicated to intellectual growth, client service and strong relationships. We celebrate this spirit through regular social events, fostering a culture of camaraderie and mutual respect.
50 Years of Munro’s: Our 50th-anniversary function was not just a celebration of our past but a testament to our enduring commitment to growth, innovation and client service.
Your Partner in Success: Our current office on Fitzgerald Street is more than a location; it’s a hub of expertise and solutions driven by your needs. With our latest website launched in 2024, we continue to be your professional problem solvers, trusted confidants and savvy advisors delivering on our promise to solve whatever simple or complex issue you face.
Claims of being a ‘Top 2% ranked Australian Accounting Firm‘ (and similar claims) are based on two separate assessments conducted by Munro’s on 9-10 August 2023 and 1 December 2023. The ranking is derived from a comparison of the total of each accounting firm’s overall star rating multiplied by each firm’s quantity of reviews as shown on Google Maps. A total of 4,235 Australian accounting firms listed on Google Maps were identified for the earlier assessment, and a total of 4,301 for the latter assessment, which may not represent a complete list of Australian accounting firms. Munro’s claims are based on Munro’s best estimation and represent a snapshot collected at the time of each assessment. If the assessment was to be conducted today, then it is likely that Munro’s ranking would have changed – Munro’s may or may not be in the Top 2% today. Also, the methodology does not account for other potentially relevant factors such as quality of service, expertise, or client satisfaction beyond Google Maps reviews.
video key points
Presented by: Drew Pflaum
video transcript
In December 2023, we conducted a review of Australian accounting firms on Google Maps, based on star rating and quantity of reviews.
Out of the 4,301 Australian accounting firms we identified on Google, Munro’s ranked number 44, placing us in the Top 2% of Australian Accounting Firms. We’re thrilled to share this fact with you and share those reviews on our website. We’d also like to thank all our clients who left us those wonderful reviews.
Thank you.
Drew and the team at Munros have managed our tax for the past 4-5 years. Drew has the expertise to resolve all our queries and always provides excellent service. We would highly recommend Drew and team.
A big shout out to Mike and his team at Munro’s for the outstanding work you’ve done on our accounts and returns!!
From our very first interaction with Mike, we had a great feeling about engaging with Munro’s, and you’ve more than delivered.
It’s been such a relief to know our business and personal accounts are in such capable hands.
Highly recommended.
5 Stars from Don. I can’t thank Drew and Brian enough for dealing with my very complex history across multiple years of cryptocurrency trading. This has been across many exchanges, wallets, and my Dash Masternode history also. Drew and Brian have been flawless when fielding my various questions across the months it has taken to work through my complex case load.
Based in Sydney, I got into cryptocurrency in 2013, and it lead me down a trajectory in life I could never have foreseen. Getting this tax aspect of it up to date will take a layer of stress off my back.I highly recommend Munro’s, Perth.
Brilliant accounting firm I have trusted for almost 30 years with all of my business and personal accounting. Their service is second to none.
I came over to Australia with a highly complicated cryptocurrency investing and trading portfolio. I never realised that I had to declare this in my tax returns as I had never cashed out into my bank account. I soon discovered that every transaction is taxable irrespective of whether or not you cash out. I contacted Munro’s in an outright panic and was put through to Cherie and explained everything to her. She immediately put me at ease and took control of my situation. From the start it was evident that I was in the care of a real professional tax consultant. I handed her a nightmare on a plate (3 years of highly complicated transactions) and she seamlessly worked through it. Cherie has incredible knowledge and experience and through this, Munro’s saved us thousands of dollars. I will remain at Munro’s until the very end. Thank you Cherie, you are the most knowledgeable and professional tax consultant that I have ever dealt with.
Just met these guys on an initially consultation call. Can’t speak highly enough about them in the short time I’ve used their services. Their advice on the call and their follow up afterwards is the best I’ve seen. Highly recommend and looking forward to the continuing relationship. Thanks a lot Drew and Cherie.
Congratulations to Munros on reaching its 50 Year Milestone! This excellent firm has efficiently handled our Family’s affairs for 45 years, and into its 3rd Generation.
We have been grateful for conscientious and good advice from Ted and now from Mike. Roll on the next 50 Years!
Best wishes from the Hodgson Family.
5 Stars!
Drew has been exceptional. Very knowledgeable, easy to understand, timely with his responses, he came in to bat for us when we needed someone to do that. Highly, HIGHLY recommend.
This is such a great team! I was behind in my crypto accounting and I received clear instructions and assistance to bring all of my accounting up to date this year. I recommend Munro’s to everyone, especially people using crypto currency. This team are experts in this field!
Great team and great service.
The team at Munro’s has been of great assistance to me over the years, with a particular special mention to Drew Pflaum. They’ve helped me navigate some complex tax matters with proactive, insightful, and pragmatic advice. I highly recommend them for anyone seeking expertise in this area. Thank you again to the whole team and especially to Drew.
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