Inception and Vision: The Munro’s story begins in the early 1970s with Don Munro and Barry Virgo at Wesfarmers Taxation Services. Recognising a potential conflict of interest, they spearheaded the creation of an independent accounting firm. Thus, on 1 July 1973, Munro’s was born, marking the start of an extraordinary journey.
Early Growth: Operating initially from Queen Street in Perth, Munro’s quickly gained traction, particularly with farming businesses and cooperatives. These early years were characterised by a deep understanding of the local business landscape, fostering relationships that were to become the cornerstone of our growth.
Strategic Acquisitions: A significant milestone was the acquisition of R A Long Rigby & Co in 1989, broadening our client base to include city and metropolitan businesses. This period saw further acquisitions, including Ken Crofts and Portobello, diversifying our services and clientele.
Evolution of Services: As our client base grew, so did our services. We adapted to the evolving needs of our clients, offering more tailored and sophisticated solutions, from tax consulting to comprehensive business advisory services.
Embracing Technology: As technology has evolved, Munro’s has integrated advanced systems – from the introduction of computers in the early years of Munro’s, to later adoption of smartboards, digital client interfaces and AI. This continuing transformation enables us to offer more efficient, secure, and convenient services – always focusing on what brings the most value to you.
Global Clientele: Our reach has extended beyond Western Australia, attracting clients from across Australia and internationally. This expansion has enriched our expertise and allowed us to offer a global perspective to our local and international clients.
Achieving Recognition: In the late 2010s, a remarkable trend emerged – our clients began sharing their experiences with Munro’s through Google reviews. Within a short period, Munro’s reached a significant milestone, collecting over 100 5-star Google reviews (an achievement only achieved by 63 of 4,300 (1.5%) Australian accounting firms based on an assessment we conducted in December 2023).
Our Promise, Your Experience: These reviews are not just numbers; they are a reflection of our brand promise – to be the professional problem solvers you can rely on. They are a story of a problem solved, a business supported and a relationship strengthened. They reinforce our position as a firm that not only understands your business needs but also cares deeply about your success.
People at the Core: At the heart of Munro’s are our people – a team dedicated to intellectual growth, client service and strong relationships. We celebrate this spirit through regular social events, fostering a culture of camaraderie and mutual respect.
50 Years of Munro’s: Our 50th-anniversary function was not just a celebration of our past but a testament to our enduring commitment to growth, innovation and client service.
Your Partner in Success: Our current office on Fitzgerald Street is more than a location; it’s a hub of expertise and solutions driven by your needs. With our latest website launched in 2024, we continue to be your professional problem solvers, trusted confidants and savvy advisors delivering on our promise to solve whatever simple or complex issue you face.
Claims of being a ‘Top 2% ranked Australian Accounting Firm‘ (and similar claims) are based on two separate assessments conducted by Munro’s on 9-10 August 2023 and 1 December 2023. The ranking is derived from a comparison of the total of each accounting firm’s overall star rating multiplied by each firm’s quantity of reviews as shown on Google Maps. A total of 4,235 Australian accounting firms listed on Google Maps were identified for the earlier assessment, and a total of 4,301 for the latter assessment, which may not represent a complete list of Australian accounting firms. Munro’s claims are based on Munro’s best estimation and represent a snapshot collected at the time of each assessment. If the assessment was to be conducted today, then it is likely that Munro’s ranking would have changed – Munro’s may or may not be in the Top 2% today. Also, the methodology does not account for other potentially relevant factors such as quality of service, expertise, or client satisfaction beyond Google Maps reviews.
video key points
Presented by: Drew Pflaum
video transcript
In December 2023, we conducted a review of Australian accounting firms on Google Maps, based on star rating and quantity of reviews.
Out of the 4,301 Australian accounting firms we identified on Google, Munro’s ranked number 44, placing us in the Top 2% of Australian Accounting Firms. We’re thrilled to share this fact with you and share those reviews on our website. We’d also like to thank all our clients who left us those wonderful reviews.
Thank you.
They know what they are doing. No matter how complex your accounting is, Munro’s is the way to go. They also have international experience. Drew and Mike’s expertise and responsiveness won’t disappoint you.
I required some complicated advice from a business accountant on an urgent matter. It involved legal issues and advice as well as accounting advice.
I contacted Drew Pflaum of Munro’s via the website, and he got back to me very promptly.
Drew showed that he was well able and indeed very keen to think outside the square.
Nothing was too much trouble and he has some very valuable professional contacts that he is able to consult with if needed.
With Drew’s obvious intelligence and honesty coupled with an enviable network of contacts, and his keen desire to achieve the best results possible in a timely manner, I have no hesitation in recommending him for any sort of business accounting advice.
From the small technical stuff to the sage big picture advice, Simon and team Munro’s have been patiently guiding and safeguarding our family’s financial journey for decades. THANKS !! Here’s to the next 50 years!
Just met these guys on an initially consultation call. Can’t speak highly enough about them in the short time I’ve used their services. Their advice on the call and their follow up afterwards is the best I’ve seen. Highly recommend and looking forward to the continuing relationship. Thanks a lot Drew and Cherie.
I’m glad my sister introduced me to Carl, he has a wealth of knowledge, great at complex problem solving, always helpful and very attentive. Would give 10 stars if I could.
We followed Mike Beer when he joined Munros and have been with them ever since. Mike has been a huge help over many years. He is always available to answer even the most basic/ extraordinarily naive questions, and always with a generous and helpful attitude.
Munro’s are an outstanding outfit mastering in complicated tax situations and are highly focussed on providing a client centred approach. I presented Saul with a complicated case of overdue tax’s and substantial crypto and share trading activity. To say that he handled this situation with aplomb is an understatement. He resolved my situation promptly and what seemed to be with ease. Sure it is great to have your taxes done by consummate professionals but for me this is not their best feature. It is the customer service that I received that was outstanding and exceeded my expectations. He was extremely patient and dealt with my constant questioning with a great attitude. Always polite and willing to offer his professional advice I sincerely felt like a had an ally in my corner. Saul was a pleasure to work with and I look forward to next years Tax Time.
Mark.
Congratulation on achieving 50 years in business! We made the move to Munro’s in 2015 and have since received sound professional advice & services for all accounting, taxation, business development and succession planning needs, to us personally, to our family and to our group of companies. We have found your services to be efficient, effective and of the highest caliber. Many thanks from the Hill Group.
Very happy with the service provided by Drew and Cherie.
When I first discovered Munro’s and spoke to Drew, it was clear that they would be the perfect solution to my accounting issues. Owing to the nascent nature of crypto, I struggled to find a firm knowledgable and confident enough to handle my vast transaction history, across many networks and numerous wallets.
Working closely with Rama, I have experienced nothing but prompt and clear communication at all times. I continue to be impressed with the accuracy, clarity and professional services I receive.
In my experience, I have found Munro’s services are always provided with courteous and bespoke correspondence.
Many thanks and congratulations to 50 years.
After “investing” in cryptocurrencies for the past few years I thought my tax return was going to be a nightmare. Cherie and the team at Munro’s have done a fantastic job at making my last two tax returns as easy as possible for me and I will be continuing to use their services in the future.
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