Inception and Vision: The Munro’s story begins in the early 1970s with Don Munro and Barry Virgo at Wesfarmers Taxation Services. Recognising a potential conflict of interest, they spearheaded the creation of an independent accounting firm. Thus, on 1 July 1973, Munro’s was born, marking the start of an extraordinary journey.
Early Growth: Operating initially from Queen Street in Perth, Munro’s quickly gained traction, particularly with farming businesses and cooperatives. These early years were characterised by a deep understanding of the local business landscape, fostering relationships that were to become the cornerstone of our growth.
Strategic Acquisitions: A significant milestone was the acquisition of R A Long Rigby & Co in 1989, broadening our client base to include city and metropolitan businesses. This period saw further acquisitions, including Ken Crofts and Portobello, diversifying our services and clientele.
Evolution of Services: As our client base grew, so did our services. We adapted to the evolving needs of our clients, offering more tailored and sophisticated solutions, from tax consulting to comprehensive business advisory services.
Embracing Technology: As technology has evolved, Munro’s has integrated advanced systems – from the introduction of computers in the early years of Munro’s, to later adoption of smartboards, digital client interfaces and AI. This continuing transformation enables us to offer more efficient, secure, and convenient services – always focusing on what brings the most value to you.
Global Clientele: Our reach has extended beyond Western Australia, attracting clients from across Australia and internationally. This expansion has enriched our expertise and allowed us to offer a global perspective to our local and international clients.
Achieving Recognition: In the late 2010s, a remarkable trend emerged – our clients began sharing their experiences with Munro’s through Google reviews. Within a short period, Munro’s reached a significant milestone, collecting over 100 5-star Google reviews (an achievement only achieved by 63 of 4,300 (1.5%) Australian accounting firms based on an assessment we conducted in December 2023).
Our Promise, Your Experience: These reviews are not just numbers; they are a reflection of our brand promise – to be the professional problem solvers you can rely on. They are a story of a problem solved, a business supported and a relationship strengthened. They reinforce our position as a firm that not only understands your business needs but also cares deeply about your success.
People at the Core: At the heart of Munro’s are our people – a team dedicated to intellectual growth, client service and strong relationships. We celebrate this spirit through regular social events, fostering a culture of camaraderie and mutual respect.
50 Years of Munro’s: Our 50th-anniversary function was not just a celebration of our past but a testament to our enduring commitment to growth, innovation and client service.
Your Partner in Success: Our current office on Fitzgerald Street is more than a location; it’s a hub of expertise and solutions driven by your needs. With our latest website launched in 2024, we continue to be your professional problem solvers, trusted confidants and savvy advisors delivering on our promise to solve whatever simple or complex issue you face.
Claims of being a ‘Top 2% ranked Australian Accounting Firm‘ (and similar claims) are based on two separate assessments conducted by Munro’s on 9-10 August 2023 and 1 December 2023. The ranking is derived from a comparison of the total of each accounting firm’s overall star rating multiplied by each firm’s quantity of reviews as shown on Google Maps. A total of 4,235 Australian accounting firms listed on Google Maps were identified for the earlier assessment, and a total of 4,301 for the latter assessment, which may not represent a complete list of Australian accounting firms. Munro’s claims are based on Munro’s best estimation and represent a snapshot collected at the time of each assessment. If the assessment was to be conducted today, then it is likely that Munro’s ranking would have changed – Munro’s may or may not be in the Top 2% today. Also, the methodology does not account for other potentially relevant factors such as quality of service, expertise, or client satisfaction beyond Google Maps reviews.
video key points
Presented by: Drew Pflaum
video transcript
In December 2023, we conducted a review of Australian accounting firms on Google Maps, based on star rating and quantity of reviews.
Out of the 4,301 Australian accounting firms we identified on Google, Munro’s ranked number 44, placing us in the Top 2% of Australian Accounting Firms. We’re thrilled to share this fact with you and share those reviews on our website. We’d also like to thank all our clients who left us those wonderful reviews.
Thank you.
Mike assisted with our farm succession planning. Thanks to Mike’s in depth knowledge on this subject, this process has been smooth and amicable. We highly recommend Mike and his team for family business succession.
We first met Mike Beer 25 years ago, when he was assigned to our account by his employer at the time. When Mike moved to Munro’s, we decided to transfer our business to follow him as we were so impressed with both his professionalism and his character.
We have never regretted our decision to keep our business with Munro’s and Mike, who we think of as a good friend first and a total professional second for the excellent service he and his company have provided.
Congratulations Munro’s on your anniversary!
For nearly ten years, Munros has consistently provided me with excellent service. Drew has been a pioneer in handling crypto tax matters, even before it was a thing. I can’t imagine finding a more approachable and professional outfit. I anticipate a lasting partnership, despite a few questionable football team preferences.
Mike and the team at Munro’s have managed our personal and business affairs for over 20 years consistently achieving excellent results. Now in retirement we continue to be totally confident with Mikes advice. Congratulations Munro’s on 50 wonderful Years.
Drew Pflaum and Munro’s have been Fantastic with my crypto portfolio and their advise on my taxation requirements regarding this. I am also very impressed with their promptness, expertise and dedication in all my accounting matters. I would recommend their services to anyone who wants a professional and up to date accounting firm.
The family began with Don Munro at Wesfarmers. Simon and his professional staff at Munros have continued to give excellent service and advice over many years. Lil Ward and Carol look forward to our association with you in the future. Congratulations on 50 years.
I have been a Munro’s client for the past few years and they have professionally and patiently assisted me with complicated crypto tax returns. Everyone on their team is extremely friendly and I highly recommend Munros to anyone.
Real pleasure dealing with Munro’s. Drew Pflaum in particular was very helpful in providing tailored advice promptly and professionally.
Drew has been exceptional. Very knowledgeable, easy to understand, timely with his responses, he came in to bat for us when we needed someone to do that. Highly, HIGHLY recommend.
Congratulation on achieving 50 years in business! We made the move to Munro’s in 2015 and have since received sound professional advice & services for all accounting, taxation, business development and succession planning needs, to us personally, to our family and to our group of companies. We have found your services to be efficient, effective and of the highest caliber. Many thanks from the Hill Group.
Very professional and communicative, will use again next year. Thank you.
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