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Are you a business owner or manager struggling to attract enough quality leads or being overwhelmed by an abundance that you simply can’t manage? These are common issues.
Your ability to scale effectively hinges on two key factors: winning the war for talent and implementing modern, efficient systems that work for you.
Many businesses experience a double-edged sword when scaling:
These common scaling barriers may seem daunting, but the solution lies in addressing two core areas: your people and your processes.
To handle more business, you must focus on retaining, recruiting and enhancing talent. It starts with making a conscious effort to build a culture where your people feel valued:
When you commit to keeping and growing great talent, you create a cycle that naturally lowers recruitment challenges. It’s not just about hiring the right people; it’s about investing in their growth and making them an integral part of your scaling journey.
Even with the best talent in place, inefficient or outdated systems can hold your business back. The key is to implement systems and procedures that are:
Documenting these systems doesn’t mean adding bureaucratic red tape. Instead, think of it as a way to capture your business’s working knowledge, ensuring consistency and operational efficiency as you grow.
Addressing the root causes of scaling issues takes time, commitment and a strategic approach. It’s an investment, not an expense—it’s prudent cashflow spending that promises medium- to long-term returns. Consider:
Does this sound like something you want? If yes, then let’s meet and discuss how it can be achieved for you.
video key points
Presented By: Drew Pflaum
With Thanks To: Ayman Al-Abdullah
References page.
video transcript
We’re again going to start a video with a tweet by Ayman Al-Abdullah, now business coach and former CEO of App Sumo – a business he grew from $3million to $80million:
If your company isn’t growing – you have 1 of 2 problems:
1. You don’t have enough leads
2. You have too many leads and can’t handle them all
Sales or Delivery.
Fix one
— Ayman Al-Abdullah 🧱 (@aymanalabdul) July 10, 2023
The fact is, a business could also have both problems, but regardless, they’re both common scaling barriers.
To traverse these scaling barriers, particularly being able to handle more business, your business needs to find a way to keep great talent, recruit great talent and enhance talent.
You’ll most likely need to make a conscious effort to do this.
Keeping great talent means providing clear career progression and upskilling, together with a high trust, high purpose culture.
By keeping great talent you already lower your recruitment issues. The benefit of keeping great talent with clear career progression, upskilling and an attractive culture is it also helps you recruit great talent.
Enhancing talent likewise fits well with the two afore-mentioned goals because one part is upskilling. The other part is having modern documented, but not burdensome, systems and procedures. Getting the working, productive know-how, of your business into documented systems and procedures is a pivotal step in enabling your business to scale. Both from an efficiency point of view but also key people dependency management.
Highlighting these points about what’s required to scale your business probably isn’t Earth shattering and nor do we proclaim it to be. Rather, it’s something we are obligated to address because albeit being fairly well accepted, it’s something commonly put to the side.
Building scalable systems, including winning the war for talent, means finding the time to step back, address root causes of issues and ultimately follow through with commitment and investment.
Don’t hear investment and think exorbitant cost.
Also think about the freed-up time and reduced stress of having a highly capable future business team.
We can work with any business across Australia looking to build and improve their systems to scale from the low millions to tens of millions in revenue. All beginning from a free Get To Know Each Other meeting and risk-free trial of our services. See the How We Get Started page to begin the journey.
First Session is FREE (incl. GST)
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Do You Thrive To Learn More About How To Achieve Greater Business Success?
Sign up to our magazine designed specifically for Australian business leaders.