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Business Coaching
Our Perth-based business advisors can help business owners of small, medium and mid-market businesses with accountable business coaching.
The coaching is tailored for each business owner, managing director, CEO and 2IC. It’s about providing the necessary support to allow them to safely and confidentially discuss business issues with an external advisor and very importantly receive an accountable feedback loop to consistently focus and refocus on high priority, big impact items that drive better business results.
If you’ve never received accountable business coaching before, or been let down in the past, you’ll certainly be blown away with the impact this can have for you and your business.
Find out more below, and then arrange a free meeting to discuss if this is right for you and how we get started.
An alternative place to start is the Improve Programme.
Read Key Points & Transcript
Accountable Business Coaching for Small & Medium Business Owners in WA
video key points
- Coaching serves as a pivotal tool for business leaders, aiding in the development of necessary skills for achieving significant goals and facilitating sustainable change, offering a solution to the isolation often felt at the top.
- Effective coaching, as evidenced by research, encompasses challenging the individual, promoting autonomy, facilitating self-directed goal setting, and employing problem-solving techniques, while also acknowledging mutual responsibilities and accountabilities.
- Coaching proves most beneficial for discrete changes rather than ongoing programmes, suggesting its application can be flexible, tailored to specific needs rather than a continuous engagement.
- The anecdote of John Doerr advising Eric Schmidt, then CEO of Google, highlights the value of coaching, underscoring that even the most established business leaders can benefit from the external perspective and guidance a coach provides.
- For those seeking further insights, refer to the Munro’s Business Academy.
Presented By: Drew Pflaum
video transcript
We know business leaders need help; that it’s lonely at the top, and you can’t see or know everything.
Coaching helps with this problem and is specifically about helping you develop the skills you need for significant goal attainment and sustainable change.
There are many different styles of coaching, some following psychological frameworks and some more informal.
What we’ve seen in the research is that good coaching outcomes arise when the coaching:
- Challenges you;
- Promotes your autonomy;
- The coach helps facilitate your self-directed goal setting and suggests problem solving techniques; and
- There is mutual recognition of each other’s responsibilities and accountabilities.
The research also suggests coaching isn’t ideal when:
- You’re not receptive to it; or
- It’s about corrective action.
It also doesn’t need to be a continuous programme. In fact, we’ve seen evidence that one-on-one coaching is most effective when dealing with discrete change. So, coaching is something that can be turned on and off as required.
Ultimately, it’s about building capabilities for the things that will enhance your business.
Think about your business, if you’re the business owner / CEO / MD, could coaching work for you? Could another set of eyes, and importantly, a professional business person from outside your business help you make better decisions.
In 2002, John Doerr, board member of Google at the time, said to then CEO, Eric Schmidt: “You need a coach”.
Eric Schmidt replied: “I don’t need a coach. I am an established CEO, why would I need a coach? Is something wrong?”
John answered: “No, no, no. You need a coach. Everybody needs a coach”.
Years later in an interview Eric Schmidt reflected on this advice and said:
“So, Bill Campbell became my coach and served Google very well. Every famous athlete, every famous performer has somebody who’s a coach. Somebody who can watch what they’re doing and say: Is that what you really meant? Did you really do that thing? Given them perspective. The one thing people are never good at, is seeing themselves as others see them. A coach really, really helps.”
Have a think about that:
Could coaching help you experience success?
Could coaching work for the rising stars in your business?
In that video you just watched, we mentioned some research.
If you’d like the references, simply head on in to the Munro’s Business Academy and you can find them on the Reference page.
What is Accountable Business Coaching?
Business coaching can be defined as a developmental, tailor-made intervention in which a professional coach utilises collaborative, reflective and goal-oriented strategies to facilitate the development and performance of individuals or groups in businesses.
Coaching differs from therapy as it does not address mental health problems, but, also from mentoring, counselling and other conversation-based approaches to change as coaching helps individuals to learn, rather than teaching them.
‘Accountable’ business coaching incorporates short accountability check-ins between coaching sessions to better facilitate positive change/action. It is designed in a way to help you develop stronger and stronger capabilities to combat forgetfulness via reinforce-orientated learning.
When Do People Use Business Coaching?
Business coaches are mostly hired to develop business owners, high-potential employees and support the transition to leadership roles.
Additionally, coaching is useful because often business owners don’t feel like they can share everything with someone within their business.
Further, owners can’t necessarily see what others can see, nor know everything – business coaches help with this.
Former CEO of Google famously commented on his experience as a coachee:
“How could a coach advise me if I’m the best person in the world at this?
But that’s not what a coach does.The coach doesn’t have to play the sport as well as you do.
They have to watch you and get you to be your best.In the business context a coach is not a repetitious coach.
A coach is somebody who looks at something with another set of eyes, describes it to you in [their] words, and discusses how to approach the problem.Once I realised I could trust him and that he could help me with perspective, I decided this was a great idea.”
The First 90 Days
In the first 90 days, the accountable business coaching that you would receive will be approximately this (with scope for adjustment so the approach is tailored to what you need):
- Diagnostic report.
- Kickstarter sessions.
- A short online business improvement course.
- Accountability check-ins.
- Coaching session.
- Business Improvement Manual with materials relevant to the coaching that will help you make the required changes between sessions.
- Participation in a group business improvement session.
Ready to Start?
Meet with us first over a free Get To Know Each Other meeting.
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Perth WA 6000