Successfully selling products and services is a critical capability for any size business, especially in an increasingly volatile market. Sales scientist Mike Boyle goal of this sales course is to boost your capabilities when selling products and services.


  1. Sales Audit - Where are you now?
  2. Sales Goals
  3. Identify your Zebras
  4. Income Matrix
  5. Sales Metrics
  6. Sales Process
  7. Sales Demand Cycle
  8. Sales pipeline / managing activity
  9. Referrals
  10. Role of a Sales Manager
  11. SPIN Questions and Objections
  12. Customer Curiosity
  13. War Stories and Proof of Capability
  14. Closing / Next Steps
  15. Customer Lifetime Value
  16. Customer on-boarding
  17. Sales One Page Plan
  18. Sales Exam

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Sales Course

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