Customer Service

One of the six key areas which research identified as contributing to businesses having a better than 90% chance of being a "Winner" is Customer Service.

This articles succinctly explores the key research findings and provides practical tips to help you take appropriate action.

The Problem

You’re not near the top of your industry for value delivered to customers and efficient systems.

Value for customers is directly related to meeting their expectations. Customers are willing to pay the price for you to meet their expectations. But, you’ll pay the price if you don’t meet their expectations. In a way, you’re also likely going to pay the price if you exceed their expectations.

You’ll also pay the price for inefficient systems, with undesirable costs, undesirable profit margins and lacklustre demand.

The Research

At its core, the research found that "Winner" businesses: