One of the six key areas which research identified as contributing to businesses having a better than 90% chance of being a "Winner" is Strategy.

This articles succinctly explores the key research findings and provides practical tips to help you take appropriate action.

The Problem

Your strategy either doesn’t exist, sits on a shelf gathering dust or tries to do too much/the wrong things.

In essence, you haven’t devised or implemented a winning strategy.

As a result, whilst your business may continue to get the necessary day-to-day things done, what your business should be achieving now with regards to financial benefits (profits & business valuation) and overall customer/employee satisfaction, is far from what was hoped for when you started the business or last did a strategic plan.

The Research

At its core, the research found that "Winner" businesses:

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